An empty grass tennis court inside a classic championship stadium at dusk

Tennis & Padel · Academy management · Built in Europe

Run your tennis & padel academy like a pro.

The smart AI platform designed specifically for tennis and padel academies. Focus on what matters: running your academy, not your spreadsheets.

00, The problem

Your toughest opponent is the admin.

Manual registrations, scheduling, email, calls and invoices are stealing time from you, and thus from your players.

Enough is enough

Reclaim your day.

The future of sports club management, driven by intelligent automation, made by New Balls Management.

Your return on investment

What does New Balls Management
bring you?

Calculate your gain

How many players does your academy have?

Players 150

Admin per player over a whole year (a 40-week season), at €50 / hour — recovered in full. Put half those hours back into coaching at €60 / hour and you win it back twice.

1 hour of admin / player
150hHours / year
€12.000Win back / year
2 hours of admin / player
300hHours / year
€24.000Win back / year

Every admin hour comes back to you — and half of them, redeployed to coaching, become new revenue. A double win.

1h / player: €7.500 admin recovered + €4.500 coaching (75h × €60) = €12.000 won back.

2h / player: €15.000 admin recovered + €9.000 coaching (150h × €60) = €24.000 won back.

01, Five modules

Everything your
academy needs.

Coaching is your thing. Admin is ours. NBM takes scheduling, invoicing and member communication entirely off your hands, so you can spend your time where it counts: on the court.

Module 01

AI class scheduling

Upload your registration forms and waitlists. Our AI always creates the optimal group for both the player and your academy. For the player it weighs level, age, availability, preferred lesson type and joint sign-ups. For the academy it maximises court capacity, targets the highest possible revenue and delivers a 100% fitting offer — resulting in a high satisfaction rate.

Powered by AI
Module 02

Roster intelligence

Upload an existing roster and let NBM read it, spot the open places and fill them from your waitlist, with zero manual work.

Smart gap-filling
Module 03

Automated invoicing

Every player placed in a group triggers an automatic invoice. Payments via iDEAL, Apple Pay, Google Pay, Visa and Mastercard, with international billing and the right VAT per country.

iDEAL · Visa · Apple Pay
Module 04

AI chat & mail assistant

An AI that handles your inbox and your chat. Questions from parents, invoice reminders, lesson confirmations — it reads, drafts and sends automatically, in any language, day and night.

Inbox on autopilot
Module 05

Academy overview

Your whole academy on one screen. Daily schedule, coaches, courts, active players and invoicing status — all live and always up to date. The clear management view you always wanted, without spreadsheets.

Always live

Inside the platform

Your whole academy,
on one screen.

Schedule, members and invoicing, live, in one dashboard. Log in to the platform you’re reading about right now.

Good morning, coach Everything’s handled
Today’s lessons 12 3 courts · 4 coaches
Invoices sent 28 automated this week
Active members 214 +9 this month

How it works

From waitlist to court in minutes.

  1. 01

    Upload & connect

    Upload your registration forms, waitlists or existing rosters and connect your academy database in seconds.

  2. 02

    AI matches players

    Our engine matches participants by level, age group and availability. Open groups are filled with waitlist candidates automatically.

  3. 03

    Review & approve

    Review the proposed schedule in a clean visual interface. Drag and drop to adjust, or approve in one click.

  4. 04

    Invoices go out

    Approval triggers automated invoices to every participant, payment links and reminders, all handled for you.

  5. 05

    AI chat & mail assistant

    Parents ask questions, coaches need updates, players want to reschedule. The AI reads every message, drafts the right reply and sends it — in any language, any time of day.

AI chat & mail assistant

Your academy, always on.

Whether it’s a player asking which group they’re in or a parent enquiring about availability, the assistant handles it, in any language, at any hour.

  • Answers in Dutch, English and Spanish
  • Reads live roster and waitlist data
  • Embeddable on any academy website
  • Available 24 hours a day, 7 days a week
NBM Assistant
Online
Hi! I’m the New Balls Management assistant. How can I help you today?
Hi! Which group am I placed in this season? I signed up as intermediate.
Hi Lisa! You’re in the Wednesday 18:00–19:00 intermediate group on court 2, with coach Daan. It matches your level and the availability you gave us — your first lesson is 3 September.
Great — but could it be a little later? I work until 18:30 on Wednesdays.

Pricing

Simple pricing. Serious value.

Start
49/mo

The essentials to automate your scheduling.

  • AI class scheduling
  • Roster intelligence
  • Academy overview
  • Automated invoicing
  • AI chat & mail assistant
Get started
Pro
89/mo

Scheduling plus fully automated billing.

  • AI class scheduling
  • Roster intelligence
  • Academy overview
  • Automated invoicing
  • AI chat & mail assistant
Choose Pro

All prices per month, excl. VAT. Switch above for single, or multi-location academies.

02, The network

Join the growing network
across Europe. Founded in Amsterdam,
the Netherlands. Now taking over Europe.

Questions

Before you ask.

How long does it take to get started?

Upload your registration forms, waitlists or current roster and the AI proposes your first schedule the same day. Prefer a hand? We'll help migrate your administration for you.

What if the AI gets a schedule wrong?

Nothing goes out without your approval. You review every proposed schedule in a visual interface, adjust with drag and drop, and only then do confirmations and invoices leave the building.

Can I cancel anytime?

We work with a minimum contract of 6 months. After that, you can cancel monthly, with one calendar month's notice. No exit fees.

Does it work with my current spreadsheets and forms?

That's the point. NBM reads Excel and CSV files and common registration forms as they are — including the messy ones. Payments run via iDEAL, Visa and Apple Pay.

Where is my data stored?

In the European Union, GDPR-compliant. Your data is never sold and is deleted within 90 days after you leave. Details in our privacy policy.

Which languages does the AI assistant speak?

Dutch, English and Spanish today — it answers parents and players in the language they write in. More languages are on the way.

Early access

Run your academy.

Stop fighting with spreadsheets and start spending more time on the court, where the real action happens. Join the revolution today.

Join the platform

Secure payment via Mollie. Cancel after 6 months.

Prefer to talk it through? Book a 15-minute intro call.